We also enjoy delivering a great product and a fun experience to customers. Essentially, it challenges us at all times to use both sides of our brain. It allows us to use both our creative abilities but also apply processes, math, and engineering concepts to explore our technical abilities. Why do you love what you do?Ĭoffee roasting is an art and a science. We explore the connection between these worlds through vibrant artwork designs on our product bags, curated Spotify playlists to accompany each roast, and top-quality crafted coffee. So each bag of beans you receive from Three Keys Coffee was personally crafted just for your order by our co-founder, Tio, who conducts all roasting in-house.Īdditionally, our coffee is a multi-sensory experience that explores the intersection of art, music (specifically jazz), and science. We personally work with specialty importers to source the best raw coffee beans, spend countless hours experimenting with different roast profiles on a high-quality Giesen roasting machine, and always roast-to-order. (Field of Study Design) What sets Three Keys Coffee apart? ![]() Settling on a roast profile requires extensive testing to understand the bean’s flavors and roasting beahviours. It takes time, trial and error, and lots of cupping to determine the best method to roast a particular bean. Kenyan) are much more delicate and work better as a light/medium roast. Central Americans) can work very well roasted as a light, medium, or dark roast. We spend time first studying the origin of the beans we want to roast - factoring in variables such as elevation, topography, processing method, moisture content, and density - before determining how to approach roasting a particular bean. How do you approach roasting and roast types ?ĭeveloping the ideal roast profile for a bean can take days, weeks, or even months. We find that the best beans come from importers who are both knowledgeable about the source regions and directly invested in elevating the people and communities who grow the coffee we all enjoy worldwide.įor example, we recently entered a partnership to source fair trade, organic Congolese coffee from Mighty Peace Coffee, an organization that upholds high labor standards, invests in environmental initiatives, and advocates for sustainable economic opportunity for the local population of the Democratic Republic of Congo. Three Keys takes its inspiration from the sounds and art of jazz and specifically derives its name from the keys of the trumpet - an instrument of simplicity that uses just three keys to produce notes across a creative and complex range of tonal outputs. (Aspen Jeanne Photography) How did Three Keys Coffee get its name? You can now try Three Keys Roasters at Industrious locations across the country. ![]() ![]() Read on to hear from Three Key Coffee’s founders - or head to Industrious’ Instagram Stories to learn more about their blends. For Tio, a mechanical engineer by trade and trumpet player by calling, the roastery combines his interest in science with the artistic freedom he loves in jazz. An avid traveler, Kenzel has been to nearly 30 countries. Husband-and-wife team Tio and Kenzel Fallen decided to start the roastery after visiting six coffee producing regions around the world. ![]() Houston’s Three Keys Coffee is one of the roasters whose beans are making their way into coffee cups at Industrious locations across the country this year. Since the fall, Industrious members have been able to sample brews by coffee roasters from different regions each quarter as part of a new program aimed at supporting minority-owned businesses.
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